Shared language
We align product, engineering, and analytics definitions before analysis begins.
← All services
Instrumentation planning
Analytics Foundation
A durable event taxonomy, measurement plan, and implementation guidance for teams building or rebuilding app analytics.
Ask about this engagement
The situation
When this work is useful
New apps, tracking migrations, or products whose data cannot yet answer basic user-behaviour questions.
We begin with the decisions your team needs to make—not a catalogue of everything that can be tracked. From those decisions, we define clear events, ownership, naming rules, and acceptance tests.
How we work
Close enough to understand. Independent enough to question.
Visible reasoning
Assumptions, data limitations, and interpretation remain explicit throughout.
Useful handover
Recommendations are paired with artefacts your team can maintain and apply.
Let’s frame the right question.
A short note about your app and current challenge is enough to begin.
Discuss analytics foundation