App analytics services

Focused engagements for better product evidence.

Choose a defined project or shape a scope around the question in front of your team. Every engagement includes documentation and a clear handover.

Instrumentation planning

Analytics Foundation

A durable event taxonomy, measurement plan, and implementation guidance for teams building or rebuilding app analytics.

Well suited to: New apps, tracking migrations, or products whose data cannot yet answer basic user-behaviour questions.

Behaviour analysis

A focused investigation into where people hesitate, leave, return, and build lasting habits in your app.

Well suited to: Product teams with reliable tracking who need a sharper view of activation, conversion, repeat use, or churn.

Ongoing decision support

Senior analytics guidance for teams that need a steady partner without hiring a full-time analytics lead.

Well suited to: Growing product organisations that need regular analysis, review, mentoring, and measurement governance.

Learning design

Practical measurement design that helps teams run interpretable product experiments and avoid misleading conclusions.

Well suited to: Teams preparing a high-impact test or improving how they define hypotheses, guardrails, and evidence.

Across every engagement

Frame

Agree on decisions, boundaries, access, and definitions.

Investigate

Inspect implementation and evidence with context intact.

Make sense

Distinguish findings, limitations, and testable hypotheses.

Transfer

Leave clear artefacts and enable the team to continue.

Describe the app, the decision, and what feels unreliable. We’ll recommend a proportionate starting point.