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Behaviour analysis

Funnel & Retention Review

A focused investigation into where people hesitate, leave, return, and build lasting habits in your app.

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Colleagues discussing user journeys with notes on a wall

The situation

When this work is useful

Product teams with reliable tracking who need a sharper view of activation, conversion, repeat use, or churn.

We validate the underlying events before interpreting them, segment behaviour by meaningful user context, and separate observed patterns from hypotheses that still require testing.

How we work

Close enough to understand. Independent enough to question.

01

Shared language

We align product, engineering, and analytics definitions before analysis begins.

02

Visible reasoning

Assumptions, data limitations, and interpretation remain explicit throughout.

03

Useful handover

Recommendations are paired with artefacts your team can maintain and apply.

Let’s frame the right question.

A short note about your app and current challenge is enough to begin.

Discuss funnel & retention review